Coors Light Chill Ad

Thanks to leo burnett coors light is now made to chill.

Coors light chill ad. Rival ddb chicago handles the miller lite ad account. August 1 2019 by david burn. Coors is 4 2 abv light beer that is always lagered filtered and packaged cold. We hear the crunch of ice the crack of a can lather rinse repeat.

A football or frisbee sails overhead as neat hands grab frosty cans from an ice filled cooler. In its first 10 days on the air the new spot has performed as well as the brand s initial round of made to chill ads which aimed to establish coors light as the ideal antidote to the pressures of everyday life according to data collected on behalf of molson coors. A new campaign called made to chill lacks the snowy peaks and mountain streams that. The bra ad one of four 30 second spots in coors light s new digital made to chill campaign was deliberately designed to upset this status quo.

A new campaign called made to chill lacks the snowy peaks and mountain. Coors light s summer is looking bright. Millercoors coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated. Coors light is cold.

You can watch the ad in its entirety here. The brewery in golden colorado has spent countless millions to make and remake this point but mostly failing to explain what cold means to the beer drinker. The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its famous snow topped rocky mountain iconography with a ubiquitous symbol of summer. Coors light also unveiled its latest ad from the brand s made to chill campaign that highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a well deserved break.

Leo burnett chicago no stranger to working for millercoors got the coors light advertising assignment in may. The new coors light campaign. The campaign created by ddbwas directed by noam murro.