Coty Fragrance Finder
The fragrance that truly placed coty on the map in 1917 was chypre a concoction of oakmoss bergamot and labdanum.
Coty fragrance finder. Middle notes are carnation patchouli orris root jasmine vetiver cedar and geranium. This was launched by the design house of coty in the year 1981 the nose behind this fragrance is coty top notes are lime lavender clary sage bergamot and lemon. Coty is a global beauty company making cosmetic skin fragrance hair brands. Since 1904 when françois coty founded the company coty has gathered a unique savoir faire and a drive for excellence.
The fragrance finder matched lifestyle and taste preferences with the most closely aligned fragrance brand. The marketing ploy was a success skyrocketing the company to international fame. Over time with the tool continually refined consumers were matched to a fragrance in less than one minute making it easier for them to complete their purchases. We positively disrupt to create a radically inclusive world of beauty.
Was among the first to market these perfumes to middle and working class women.
Coty Fume Scent Lounge Portfolio Eventscape Retail Design Interactive Retail Coty
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