Coors Light Made To Chill

Just like the mountains on coors light s standard cans the.

Coors light made to chill. By participating in the contest each entrant unconditionally accepts and agrees to comply with and abide by these official rules and the decisions of northwest sports net llc 3626 156 th avenue se bellevue wa 98006 the sponsor which shall be final and. This group of consumers has developed w hat reis calls a beer blindness in which they brush aside well worn attempts by beer companies to reach them. Coors is 4 2 abv light beer that is always lagered filtered and packaged cold. The brewery in golden colorado has spent countless millions to make and remake this point but mostly failing to explain what cold means to the beer drinker.

A new campaign called made to chill lacks the snowy peaks and mountain streams that. Coors light made to chill yeti cooler giveaway the contest begins on july 24 2020 at 12 00 p m. The new 15 second spot which fits definitively in the oeuvre the brand has created within its made to chill world features a sweatpants clad woman grabbing a takeout box and a coors light from her refrigerator and settling in on her couch with her dog. Pt the contest period.

And coors light is the perfect catalyst for drinkers to have a moment of chill capturing the 21 to 34 year old crowd presents a unique challenge. The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its snow topped rocky mountain iconography with a ubiquitous symbol of summer. Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app home. Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated.

The concept is that in an always on hyper connected world younger generations are actively seeking ways to turn off for a moment and coors light is positioning itself as that moment.