Comscore Media Metrix Login
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Granular data access and combine a wide array of 4 000 niche targets across 22 interest behavior and lifestyle categories to create richer custom segments.
Comscore media metrix login. Measure the consumption habits of your digital audience and your competitive set with insights into audience size demographic composition and engagement as well as advanced audience behaviors lifestyles. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size demographic composition engagement and behavioral trends. Log in to access audience data find training resources and gain certification. In july 1997 it changed its name.
Comscore acquired media metrix in a deal announced in june 2002. Holiday festivity drove web activity in december according to comscore media metrix top 50 online property ranking 41 1 kb toggle summary jan 10 2005 online holiday spending surges beyond expectations driving e commerce to record annual sales of 117 billion. Comscore is the trusted currency for planning transacting and evaluating media across platforms. This new digital reality presents many challenges for marketers which comscore media metrix multi platform addresses.
Report on data across tens of thousands of digital properties and mobile apps aligned with comscore s flagship media metrix multi platform. Login to leverage comscore s cross platform measurement tools that precisely measures audiences brands and consumer behavior everywhere. Comscore plan metrix multi platform combines consumers desktop and mobile behavior with detailed information about their lifestyles interests attitudes demographics and behaviors for a unified digital view. Media metrix multi platform provides a holistic view of the total digital population with unduplicated audiences across platforms pcs smartphones and tablets and content types pages videos and apps.
Comscore mymetrix provides access to all of comscore s digital audience measurement products. Earlier the federal trade commission announced it would block a bid by netratings to acquire media metrix. Media metrix originated as pc meter a business unit of market research company npd group and began publishing statistics in january 1996.